42:05
Key Moments
- 0:01Intro
- 2:40The Easy Sell Property Process
- 3:57Juliana Deacon, founder of LID Marketing Agency
- 9:44Going From Employee to Being Your Own Boss & Advice to Young Entrepreneurs
- 12:35What It Takes to Get A Start-Up Off The Ground & Juliana's Mindset
- 14:55How Juliana's Husband Helped Her Achieve Her Goal & Their Transition
- 18:25Showing Children College Isn't The Only Option
- 21:30Breaking Negative Self Beliefs, Juliana's Target Demographic, & Her Strategy For Marketing Success
- 26:10Showing The Value You Can Bring To Your Customers & Google Listings
- 30:44The Difference Between LID Marketing Agency & Large Media Companies
- 33:52The Next Step For LID Marketing Agency
- 40:38Outro
Episode 741:43
Why Every Business Needs Digital Marketing
The importance of digital marketing in today's business landscape and how it helps connect homeowners with cash buyers on Long Island.
Digital MarketingBusiness GrowthMarketing Strategy
BA
Billy Alvaro
Founder & Host of The Easy Way Out
US Air Force veteran, former police officer, and founder of Easy Sell Property Solutions with over $120M in real estate transactions since 2009.
Need to Sell Your House Fast?
Get a fair, no-obligation cash offer on your Long Island home today.
Full Transcript
ShowAutomatically transcribed from the audio, so expect the odd misheard word. 7,938 words.
0:01Intro
Welcome back to another episode of cashing out I'm your host Billy O'Farrell my handsome cousin and co-host Wayne HARDtalk we are easy sell property solutions were located right over here Holbrooke New York you can find us online at easy sell for one one combine phone six three one 400 easy cuz how you doing tonight I'm doing well to Monday morning it's people here in this on Saturday but it is Monday for us as we record it is a beautiful day beautiful weekend beautiful everything how's the business going it was a way for the last couple of weeks in Tampa and at the collective genius and doing a couple of other things so tell me what's been going on with the world of which is down the street there's no market but everybody every job everybody just gave up so exactly Street people Hawk and I'm just like you know we uh if you don't know about us where we're at easy sell property solutions myself and my cousin been buying homes out here in Long Island now we branched out to New Jersey Connecticut we're going into different states we've been doing it full-time since 2009 and the premise of our business is basically this we will buy your house fast for cash or on your timeline doesn't have to be fast but the overall bottom line of this is we do it fast easy and hassle free and it's literally the fastest easiest most hassle-free way to sell your home period in this market bar none so whether your home is upside down whether you have you know CFO issues if you have potential problems with the with a divorce or an estate issue or if your home is even in great condition give us a call 63.4 it easy we buy properties all day every day any area any condition and the beautiful part is even if it is not crazy like a lot of people think we only buy properties that have situations but the fact that a matter is about twenty percent of our portfolio portfolio we buy from people who just want a hassle-free way to get out of the property they don't want to have to listed on the market they don't want to have the hassles of having people go through their home and so if you're in that situation if you have a property where you just like you know what what this to be turnkey as easy as possible I don't want to deal with all the BS call myself call my cousin quality office 631 for bit easy and on the flip side to that now my cousin just told you
2:40The Easy Sell Property Process
We list obviously over owned properties we market them like crazy we have a system and a process for everything for finding our properties for renovating our properties for figuring out the properties and of course was selling the properties if you're out there and you have a property that you want to sell and you want retail amount the house is in beautiful condition you don't mind it sitting on the other market for a month or two months or three months my cousin we have a system for selling he is an absolute beast we're getting these properties on the market getting a marketed and creating a friends and you said yeah how many people tell what else 265 to the first hour 65 people it must have been a circus I love your stuff and love you have chocolates out there seriously we need to have a block of McLachlan EJ yeah yeah okay kitchens may have income and nobody needs photos of like this this is the circus act happens people don't realize and believe what we have going on fact that we actually have everybody committed one time at one time open house that want a however but everybody in there yeah it systems that we have yeah everything been doing this many years now three years we have it down pat so which brings us down to systems and marketing everything else it's a good segue into who we have today we
3:57Juliana Deacon, founder of LID Marketing Agency
Have a special guest Juliana Deakin from Liggett marketing agency a.com Juliana how are you so Juliana actually found me I think on Facebook a friend of yours introduced us and you and I had a couple conversations over the phone and I was intrigued because young lady how old 32 years old she has a very empowering story for people who were out there stuck in the rat race who want to go from employee to being their own boss to eventually owning a business that serves them so Juliana welcome to the show thank you I appreciate your coming on tell tell us tell myself to Lissa's my cousin Wayne your story like how did you get started tell us about the whole thing just having my first child first of three pretty much my entire college career and every summer you starting to come that was something I studied in college I went to MERIS epic Ipsy and once I knew that I was gonna have another little human being I wanted something a little bit more because no marketing can be you know very shaky very you know you can make a lot of money or you can make no money especially in the beginning when you're entry-level sure so that I can fall back on so that I know that I can have steady income when this child comes so I said yeah let me let me do nursing my mother-in-law is actually a nurse looked like she was doing pretty well for herself you know what no matter where you go you'll always have a job so let me let me do this so I got my LPN I started doing pediatric nursing and did that for a few years and then kind of dabbled in marketing in the background and I'm always just runs business and since I as long as I can remember I always knew that I wanted to I don't know what kind of business but I always knew that I wanted to do this so for how long did you know that how many years I'm saying I'm saying like teenage years yeah again and I didn't know what kind of business but I knew that I wanted to work for myself I just had that see that you're having I had it there I knew it was there it just took me a little while to kind of nurture that and figure out what it is exactly that I wanted to do with that yeah so finally took the plunge said you know what let me just start doing this for friends on the side my husband his family runs a business they were in the process of growing so I said let me let me start messing around let me see if I can work with Facebook and you know let's see what we can get going on so you started more than digital size started more on the Digital side um it was pretty much just when digital started coming about coming about yeah so I was super interested that algorithms everything was just very interesting to me I wanted to learn it and I found it you know a challenge - all right let me see if I can if I can do this so became successful started getting calls and I was like okay I think I'm on to something so let me get some more people I was kind of doing it for free just to kind of you know just hey I can do this here are some results that I have less communions love it and you still had your regular job still working on pediatric nurse doing that raising baby and you have two or three kids three kids three okay so I'm on three I have a seven-year-old a three and a half year old and a just as of yesterday a one-year-old Wow congratulations thank you so much to you CEO of your business 100% yeah it is but I wouldn't have it any other way I think I mean it's uh it's all I know I don't know how to do things halfway it's either I don't want to do it that's it I'm hitting over in the wall running senseless so that's yeah you guys know you guys know the grind so that's pretty much how I got into that then I started seeing the potential the earning potential of what this was and how many businesses aren't doing this and they're wondering why they're struggling and you know working so many hours just to not see the results that they you know they have a great product they have a great service but people aren't able to find out about it because they're too busy doing everyday conversation if they don't have the time to do these things so especially with the digital aspect of it you know you see people learning business that are in their forties and fifties and they're just not as cutting edge cutting edge they aren't so there's really you know you can't blame them you know what I mean it's a lot it's a lot it changes the weapon it changes rapidly so you can't really blame them and I just saw that that was a need that needed to be addressed and filled so I said you know what let me um let me step back from nursing a little bit I had my three kids of two you know going on three and I really just wanted to be there for them you know nursing 12 hour shifts and you know it can be hard when you're trying to go to their school events and I just wanted to be there you have something I'm there no I don't have to rearrange I don't have a mess I wanted to just be in control of my schedule and ultimately my kind of work-life balance what you were looking for hundred percent 100 percent I just did it one that you know 12-hour shift or 95 if you will that just wasn't for you that wasn't for me it wasn't so when did you make the jump from being an employee to going out and actually doing this on your own we're going on years ago see you Brewin your job you're
9:44Going From Employee to Being Your Own Boss & Advice to Young Entrepreneurs
No longer a nurse at all right no I mean I have my license still it's the practice so if you wanted to go back you could you've literally burnt your bridge you're done gone and your son dies doing this full-time yeah I'm all in and you're all in now the interesting part of this is your husband who was involved his family business he actually he went all-in as well so you have two of you guys no safety net with regular income coming in no for one case said oh I don't have a 401 K with you you sell but none of your business health insurance all this stuff is on you now we put all of our eggs in one basket every well but we just knew that this it just felt right you know you go with your gut and the nut was telling us that this is what we enjoy this is what we want to do this is the life that we want to live and we said you know what it's now or never you know we're in a position right now thankfully where we can do this so we just said you know what let's just do it yeah I gotta be honest with me you know that is a is a big move and I'll tell you why you know not only did you leave your husband left but you had three kids at home and I speak to today older people 40s 50s 60s who wanted to do you did not so much in marketing but wanted to go start their own business want to get involved with real estate investing wanted to do something and it was the benefits at their job and kept them there it was the safety net but more importantly the one thing that one time of the threat is I didn't want to leave because had kids what if I couldn't make this work so I gotta tell you hats off to you it's a big move so let's talk about encouraging other young entrepreneurs men or women like what would you say to them if there where they like you know what I really want to do this but I'm afraid because I have family I have kids I have a regular job like what would you say to them I would say that if it's something that you are you have to be passionate about it you have to love it you have to live it you have to breathe it if not then it's a child it's yeah I mean I like to say to people I left my 40-hour a week job with security to work a 80 9100 an hour per week job it is I wake up I think the kids I start working I'm working until 11:00 12:00 1:00 2:00 in the morning let me ask you this and they really work or is it because you're a passion this is different there's a difference between actually the workers I know there's a lot of people who work really hard yeah and really long and it's working they're like you know what to effing hate this and then these guys like us like my last two careers with building businesses similar things 70 80 90 hour weeks and it wasn't work because I freaking love what they know the beginning of every business as you know
12:35What It Takes to Get A Start-Up Off The Ground & Juliana's Mindset
It's gonna take a lot of internal I headed off the ground right you gotta get everything in place you gotta get into your market research that's a lot of things that people don't do you gotta do your research you gotta really know you know focus it's hyper focus on the results that you're trying to achieve what is it you have to have a plan that's that's that's something that I really recommend to people you have to have a plan if you just going in and you just kind of winging it that's you if you sit down plan okay well this is what I want this is the timeline if it's not you know obviously you're not gonna know exactly how long that it's gonna take you do need to know that whatever you do obviously it's not gonna happen overnight it's gonna take time so if you're willing to put it in that time and you're you have a plan this is where I want to be in X amount of years this is what I want to you know the goals to be then then so take me through your mindset did you have any that self limiting belief fear down the back your head saying family this is a really this is a major chance like did that conversation ever come about your head and work you know I'll be honest not really Wow I'll be totally honest with you you know what when I decided when I did decide this is what I want to do it just was that's what that was just and you know what you can't look back you just have to you just have to go in and the second you start should i do there should i do that that's that that's not it'll be or bit it was never nothing well that's and that's what the kids bringing in the kids failure is just not an option yeah is there your why that there my why they're my why I feel because of them you wanna be yes and no you're gonna feel you feel oh yeah that's just part of the game right you can't be afraid of feeling because that's what you grow with the growth that's where you learn that's where you learn that's where you learn all the most important things that you can never learn in a book in a college class you just gotta do it and you know good for you so now take us through your husband your husband's name is Robert yeah so he was was he like he was working with the family business was he like honey what do you do it like this is yeah you know it's very interesting so he's been busy
14:55How Juliana's Husband Helped Her Achieve Her Goal & Their Transition
With his family business you know it's it's in a rapid growth right now he's got two brothers it's just really family-run business they've been around for 25 30 years yeah they they know how to do it I mean that and that was an inspiration to saying well look you know they've been doing this for this long look at this they have a big beautiful house you know I was like that I'd like it so he's been working hard doing that so what I was doing you know posting things like that in use you know wow that's very time-consuming you know people just say posting you know is it it said a lot of work it's a lot of content creation doing all these things that's a lot of work so I got to a point where it was just too much I started growing it was just me no assistance no financial analytics everything was just me feeling percent and it was a lot it was a lot so I said listen I'm kind of at a turning point where I need to make a decision do I hire someone do I start outsourcing what do I do and sat down with my husband who has always loved graphic design and he's super technical with the computer things that I am not really good at and we kind of talked that's that's what he loves to do he goes let's why don't we try doing this together I'll handle the graphic design we started doing video marketing I'll do the editing I'll do all of that that's him that's him so you guys have more funds oriented love to talk to people he's super perfectionist just love it everything that I'm not you're a visionary did Benjamin in the apartment and that's your weakness exactly and that was a big chance tip is now you know family business you know you think okay this is this is what I'm gonna do this is the path that's been laid out for me and that was a big that was a big transition transition huge transition so all the topic itself become working with your spouse's that could be challenging that could be it can be disadvantages this is business related and this is personal you take on that one because not all I don't think it's for everyone 100% I think it just so happens my husband and I are I to ion just so many things oh man you guys think we're in sync and like you said gaming yeah I I know what I don't know yeah I always say that I always know what I don't know and I just knew that he was what I was missing so really from the second we started working together it just clicked it just clicked and we just hit the floor running and honestly I thought I was doing well in this second that I bought him on boom it went to this other level that I wasn't even like prepared this is good stuff honestly because you're building now and if you're enjoying the process your kids it's you you're creating like a legacy well yes that's the whole that's that's what we want we
18:25Showing Children College Isn't The Only Option
Want to create something that we can pass on we want to show our children hey listen you can go to college but you don't have to go to college you can do you can go to the College of you know life experience and and look at us and if you love something make something of it you know we're begging to have a 7 year old he's very very smart very intelligent and he actually was sitting down with me graphic designing the other night know he ended up making the invitation to my mother's she's having a barbecue for celebrating her wedding anniversary and he's inside her her invitation like listen started young um outsource think maybe I could just have him do it for me but you know what that's what's all bad that's what you know it's that's where you're gonna get your you know how the brain works and how listen don't don't limit yourself that's really don't limit yourself to you know the confinements of the 9 to 5 grind and yeah you know you have to do this you have to go to high school so listen we're here today at the Windham marketing agency calm you can find them on Facebook live digital agency athlete digitally right and does anything for Instagram you know myself and my cousin we are really off our weight hearts are easy sell property solutions we buy properties all day every day for cash close six three one four it easy online easy sell formal one calm you know this show has morphed into a couple of different things obviously we're at all cash house buyer we have an investment company we're doing small apartment buildings land development but we're also starting the interview young entrepreneurs and sometimes older entrepreneurs on Long Island and we have people out we had some people calling from Australia we have the guys committed over the phone so listen we're out there we're trying to get the names and of the people that are making something of themselves Giuliana you have a great story I want to come back after the break and want to get in a little bit more detail with certain things pick your brain about some of the books you read your plans on the future and you're really the people that you're trying to serve like what are they wish or avatar yes if you will right good good awesome we'll be right back right after these messages welcome back to easy sell property solutions my name is billy emeritus my cousin Wayne our talk we are here today with Giuliana deconned we have speak in real estate when speaking flips was speaking everything about wall and we're also talking about the niche that she has which is digital marketing and she is she has a really interesting story she had a great job she was a nurse she was an LPN and heard her husband decided I'm going to take the plunge three kids might do and they went out they quit their jobs and they opened up a digital marketing agency full-time which I have to plug again I think huge other taking out a lot of people I should say this a lot of people want to do what you do in business there's something for themselves but not everybody has the stomach for they have
21:30Breaking Negative Self Beliefs, Juliana's Target Demographic, & Her Strategy For Marketing Success
A lot of fears they have a lot of negative self-beliefs self-limiting beliefs in their head that doesn't allow them actually enjoy their life so for you to do this at a young age Congrats you're gonna kill it you're gonna you're gonna make it big so let's talk now about your avatar right were the people you're looking to serve in the industry so as far as niche I mean it's really for any business any business it's not limiting to you know any specific type of business it's just any business in general that's looking to get into the digital age where you know print advertising those days are numbered you know we know that regardless of what it is but really I find that the niche that I am focusing on is small this small to medium business that are kind of stuck in a rut they're so busy working they're you know crazy amount of hours just trying to keep their business open trying to thrive and don't realize the potential of digital marketing they don't realize that it could take them to the next level sure that putting that extra time into you know you have a great product you have a great business but how are people finding out about it you know word-of-mouth there's one thing if you've been around forever but that only gets you so far so take us through whether it's a small business or a solopreneur or realtor or somebody they just want to get themselves you can look an attorney to get themselves to the next level so what is the process like with you if they say hey you know what I'm in need like I have a great business but I have nothing on the digital world what are you doing so you analyze where they are what who's their target market that's that's important because sometimes you know if they're just all over the place and they're not honing in on really who's their target market well that's the first problem so it's really a lot of market research ok who your competitors that's another big thing who are your competitors why is that important it's important because if you don't know what your competition is doing how they're approaching you just you can't can't get anywhere if you don't know what the next person is doing you don't know you can't be a do exactly competitive advantage hundred percent you need to know where other people are charging for their product or service you need to know who their target market is and those that are complete such important factors that sometimes yeah you know these people there this is their livelihood you know they're just working so hard and I can't you can't even blame them because that's the time that's that's the thing who has the time anyone a lot of things I like to say also is anyone can do what I do I don't want to say that it's something that only I can do right the problem is is to do it well it is just so job in the job itself it really is so you know you can't run a business do the daily operations and be doing this the way that you want to be doing it and do it the right way and be successful it's just it's just not realistic for anybody it's a lot of work you need to focus on what you need to focus on I do like to part of my mission is to help these small business owners you know if I could just even help them a little bit hey listen you know set up a basic Facebook Instagram profile start posting anything is better than nothing to begin with and really it's about brand building unless you already have an established brand it's really about just what it is that you do what is your service why are you better than anybody else and how do we portray that to get the message across sure so you go out you do the you do the competitive analysis analysis you look to see what they're currently doing and then what what do you offer what are you product services offerings so based on what I think their needs are what they tell me their needs are I come up with a strategy a strategy of okay let's start with let's start with either brand building let's start with you know your products getting pictures getting video just anything that explains what it is that you do and again why you're better than anybody else that's offering the same thing because that's really what it's all about right I mean you're in business because you think that you provide the best product or service that's what it is sure so you can really need to strategize on how to portray what it is that you for what it is that you're about to your potential client I also think that the days of being salesy and trying to sell people over no one wants to be sold to you have to end tremendous value that's
26:10Showing The Value You Can Bring To Your Customers & Google Listings
What it's all about it's about showing the value that you bring and in the beginning it's not about this is what I sell this is this it's about education you need to educate your customer on what it is whatever topic it is that you cover you need to educate them and provide that value so that they trust you no one wants to say hey I've got this I want to sell you that no one cares about that anymore no one cares about that anymore they just wanted to treat rich and the times have changed smelling good fine they are they are and it's a turn-off you know it's a turn-off selling now it's like oh you know I don't want to be sold to everyone's trying to sell to me but if you can go in there and just say hey listen I'm providing you this value did you know this let me let me teach you okay so you do a lot of this through your video educational series video education I think video marketing I think in the next two years I think will be like the only type of marketing you can look at analytics as far as like a still image versus a video it's like something like not even you can but a beautiful high-definition video a picture still image of a house that you're trying to sell and it'll do good you take that same picture provide some movement and go through you're gonna get 200% at least more than this huge it's it's a big increase it is that it is that crazy I mean it's just it's the way that it's going so your your digital marketing agency you're doing everything Instagram you doing Facebook Linkedin Google Google's a big one a lot I find so many small business owners that are not taking advantage of the free Google listing I'm not even talking about paid ads I'm talking about me I'm talking about Google listing where I type it in real estate agent near me and who comes in the it's called the snack pack the top three no one goes facets after it looks let's be honest you see the first top three which the reviews and you choose based on that so there's so many people that don't even know you get a you build your own free list thing you optimize it showing all of your services keywords and that in itself can just start getting you business like this because now all of a sudden people can find you yeah so I really try to stress that as like the first step for a business so you've got a business and there are a lot of things that you can do that don't necessarily cost money just to really establish social social media is that perfect perfect example yeah you can do paid ads but if you're able to create content that's engaging and that's interesting and that speaks to people difficult do you think it is I'm sorry you say are you coming up now because we talked about a few minutes ago like packages where people if they have certain budgets that they want to spend so the cheaper ways to do things and if somebody has a big budget that you're catering different packages hundred-percent it really depends on what the needs of the business are I mean we can range anywhere from okay I just need help with email marketing because that's I get a lot of business from my you know email list that I've compiled over the years and we go anywhere from okay I just want to focus on social media I just want to focus on brand building video marketing if you're in a market like real estate agency where that's just you know these things you have to you have to do it that's your only option so really it's a website design I mean it just goes on and on SEO which is search engine optimization which are the keywords that you put into your website you put into everything that you do that makes you relevant and brings you up what people go to search e which is ultimately you know what do you want you want your name to show up what anyone is searching in your area for your pretty profit their service so basically when you're meeting with everybody you're gonna cater to these packages based on them is not anything anyone your website's a list I want to pick these things it's gonna be hard but I really prefer to analyze the needs of the business because I don't want to focus on something that's not gonna benefit doesn't you know I really want to say okay well based on what I know based on what I've researched I think this is the direction that we could focus on let's do that if for some reason we're not getting the traction okay and well then we can kind of you know look at the analytics and see maybe where we should focus but I definitely a hundred percent don't think that there's like a one-size-fit-all that I can do for no full assessment yeah listen if you don't go into a company - it needs analysis and figure out load it needs are there any other to plan you just what are my needs how could you support me happy to help a
30:44The Difference Between LID Marketing Agency & Large Media Companies
Girl and that's the difference between a small company like me and let's just say a larger media company the larger media company they have templates they have templates for each industry and they just plumb you're a hundred percent a hundred percent you're gonna get I go and I see my clients I go in I'd go into their you know freestanding wherever they are and I really want to see their interactions I want to see the way that they run their business I I care this is a reflection on me as far as I'm concerned you know those success or not success depends on you know what I'm doing so I take it very seriously and I do believe that unique creative content it is what will set you apart so take me through that process do you create the content for the entrepreneurs in the business do you have them create it and hand it over to you so what does that look like so for the most part that's what the jobs we have a really good digital organ agency out of New Jersey and the challenge we have the struggle is really coming up with pictures videos to give to them so they could do their thing right so and that has to fool I guess unless we can write you can't write what can you do but I totally understand so basically how that works is we will come up with they provide me if they can provide me with pictures it depends what they're comfortable with you know if they're if they can provide really great pictures in content then I say okay send me what you have and then all Taylor you know clean it up make it sound you know so that it's providing value to people you know I take their knowledge and I put it in exactly I do do a copy where it really speaks to someone and by the end of it they feel like they're getting something out of it because a lot of times these people are the experts in their industry it's just hard for them to translate that from you know Here I am to translating that to something where someone will get something out of it right so that's really and as far as creative contact I create all the content for the most part I do hundred percent that's what she's working at video marketing I mean what you see I'm creating at you know all hours of the night and I won't you know I'm messing with comms for like 45 minutes trying to find the perfect bond that speaks me you know it's just that's why I say it's time-consuming in but that that creative unique content is really what people say wow that's what stops them from scrolling you know it's if it's cookie cutter if it looks like everybody else's you know you have a bet you have about to get their attention and make them stop scrolling so you really have to make the most of that millisecond that you have and really and really grab someone so that's it's an awesome piece it is it's it's art and science and you really have to know analytics you have to know what drives people you have to matter get their attention you know how to analyze the data it's not easy and it's trial and error it's trial and error I mean you can think okay this is definitely going to work and you roll it out and no one responds okay scratch that one off the list but you know and then you find what does work and then you just build upon that and then your venerating the graduating so what what
33:52The Next Step For LID Marketing Agency
Is next for you so it's yourself and your husband I'm assuming you're gonna have to stop hiring people sooner or later either team inside or you're gonna have to start harboring like assistants on the outside I think we're gonna we're at the point right now I need to be focusing on what I'm good at which is selling which is telling people showing the value of the services that we offer it you know a lot of people sometimes and I can't even blame them get sticker shock but you know what when you have large picture hey it's return-on-investment right it's all about our let's meet let's be on this so yeah okay you spend spends fifteen hundred to three thousand dollars but you're making 3 X 4 X 5 X on that money who wouldn't do that let me ask you on the social media side how will you actually how are you showing them the in your return so it depends on again what the if it's brand awareness well then you'll just start seeing people talking about you sharing sharing your information but I actually do tracking so let's you know you have a website I want to track the conversions of whatever product or service that you're selling I actually can put in a code into your website so when I'm doing the Facebook or an Instagram ad and someone clicks on that ad that brings you to there I have tracking of all and that's how I show my value to the business owner because hey listen this is what you had before this is what you have now obviously we want to see arrows going off to every single month you know that the increasing brand awareness and really that's that's the name of the game you can't numbers don't lie you know you're able to show shameless and it's converting and you're spending X amount and making this amount well then that's that's the name it again I don't think people realize how just how marketing is their business see them the first business I started it was realist it was a mortgage company and people said how did you grow that business I said I was really in the business of marketing the services of my mortgage company same day with this company I started in 2009 we came in late 2011 people go how are you guys building the business as rapidly as you are well we're in the marketing business of marketing real estate we're not in the real estate business where the marketing business and that's the casein every moment I think everybody that's not marketing is or whether it's branding marketing whether it's direct response marketing whether it's digital marketing marketing is the lifeblood of every business you better have a process for that and then you better have a sales conversion process I set up and you try what will lead you want but if you don't have the system a process to convert you right so those two and then you have the third piece which is the conversion of the back end value got Rachel's act and then you have you find it to all these different pieces in the business of an entrepreneur they're all equal is important but if you don't have the v6 which is an actual need to come in to convert your own your abscess nothing for anybody the services start to stay yeah that's a problem with so many people that are starting businesses opening up you know restaurants or whatever they spend so much time worrying about these details and the aesthetics and this and that and then they forget about the marketing and you build it if you open it they will not come you have a word-of-mouth out that you have to create the friends investment and then not market it to be a like nice thank you what could you is there a way for you to find out I'm sure there is through through data new businesses that are opening and them so why wouldn't you are --get them and just have some sort of a creative campaign to say yo the here's the deal ninety nine percent of the businesses fail to the first ex-members yes and the reason being is they're not able to produce the enough income and/or the sustain this is really a business i that's definitely a direction that i'd like to go into i will say right now since it's just the two of us when you're just starting off before it is brutal I mean when you're starting with a business that is just starting there is there's no money there's you know you have no credibility because you're just starting you don't have the reviews to back up your claims it's a lot of work not saying that I'm not open to doing that but that's something new business and that's something I would like something that has some type of you know a business that's been around for a while people know about it but to commit it now we need to tweak it and start you know bringing it to 2020 and this is what you need to be doing this is what you need to take it to the next level have you you're a reader you read books okay so I'm sure maybe you have maybe having you ever read the e-myth okay good so this is a book that I want you and your husband will honk oh so the e-myth by Michael Gerber that teaches young entrepreneurs and how to actually systematize their business so the business works for them and you can eventually pull yourself out so the that is the dream right well that works yeah so work it's all about setting up systems but is that this in the beginning and really set the systems up to so you can then pull out whatever next person you're gonna hire you have your template that you're giving to them so they know what they need to do I think it will help you and especially your husband because he's that yeah back and that was a jungle that was a struggle for us in the beginning putting those things in place in the beginning which in retrospect going back that really should really should have been the first thing you know you're just so in it that you're just you know but it's the smartest thing you own you don't have those systems and you then your bank for either 50 employees that's doing 37 different states exactly and that's why we do it right now he learned someone out like we're literally mapping out there is a single thing with everybody so what this has been a really good interview honestly I wish you and your husband Robert the absolute best in business young entrepreneurs getting there yourself off the ground tears in really appreciate you coming in this is yeah yeah yeah so if you guys if you're out there entrepreneurial and business people if you want somebody to help you out with your marketing here locally in New York hit up Julianne our husband Robert at live in marketing agency comm their young hustlers they're very good at what they do we vetted them they are they will help you take your company to the next level just realize you have to invest in yourself and in your business if you want to get it to the next level you know this is not inexpensive but it's not expensive it's relative of the one you're gonna hurt like I said three four or five times X invest a dollar and have it spit out $4 in the backend which I'll do that the question is how many dollars you invest to keep that thing going right awesome
40:38Outro
My cousin Wayne why don't you take us out folks that's an easy sell property solutions we're just on cashing out if you have a house that you look at the sell folks we do not care the location we do not care if the condition of it it could be the lab dated falling apart Co issues you can be helped behind on your taxes you can be behind on your mortgage we just do not care please pick up the phone give us a shout 631 480 that's 6 3 1 400 easy folks we Brandt something called the easy way out it literally is the fastest easiest most hassle-free way to sell your house today bar none but Oh give us a shout will close on your time when you want to close in seven days we have clear title we can enclose the 30 days 60 days whatever you would like folks pick up the phone give us a shout 6 3 1 400 easy I got to tell you something man what's up 1/2 years ago when you came in here and I was like yo there's no script we're just gonna talk and use the job absolutely gonna stick here
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